Trump's own company just removed his name from New York City's ice rinks

The Trump Organization just removed President Donald Trump's name from a pair of ice skating rinks in Central Park, properties that Trump has owned and ran since the 1980s. Why?

There used to be a large red "TRUMP" signs according to the Washington Post, but now there aren't any.

Trump's own company is trying to downplay the changes without making any official announcements. The official names of the two rinks are Wollman Rink and Lasker Rink but they still had Trump's name featured larger than the official names. Now that's no longer the reality.

“It’s a complete rebranding,” said Geoffrey Croft, of the watchdog group NYC Park Advocates. These rinks, which once shouted the president’s name, now barely mention it. “They’ve taken [the name] off everything. Off the uniforms, everything.”

This might be a good indication that the name is starting to be bad for business. One employee at the rink thinks that is the case:

“I do believe that’s the answer. It was hurting business,” the employee said. “A lot of the schools, you know, liberal private schools up here, come to parties up here. That was a big income earner up here Monday and Tuesday night.”

Mitchell Moss, a professor of urban policy and planning at New York University, said the name removal says a lot about the man:

“You know what this tells me? He’s a businessman. He knows the name Wollman [Rink] is better without Trump.”

Trump has undergone a major image change since becoming president and someone decided that it was time for the name to go, that it just wasn't helping anymore.