More advertisers abandon Tucker Carlson's show on Fox News after inhumane remark

It all started with a comment. Just one comment is all it took for advertisers to start heading for the exits after Fox News' Tucker Carlson said last week that low-income immigrants are making the United States "dirtier."

Here was the context surrounding that: Tucker was trying to argue against the economic benefits of immigrants and said low-income people coming in was a bad thing. Apparently, he thinks only rich people should come in.

“Nobody even tries to defend it,” Tucker said of the workers. "Instead, our leaders demand that you shut up and accept it. We have a moral obligation to admit the world’s poor, they tell us, even if it makes our own country poor and dirtier and more divided.”

At first, only one company voiced their outrage: Pacific Life. That happened last Friday.

“As a company, we strongly disagree with Mr. Carlson’s statements,” they said. “Our customer base and our workforce reflect the diversity of our great nation, something we we take great pride in. We will not be advertising on Mr. Carlson’s show in the coming weeks as we reevaluate our relationship with his program.”

Tucker Carlson thought that was no big deal.

Then - on Monday the Indeed jobs site (a pretty big player) said that it too had no further plans to advertise on Tucker's show anymore.

Next to drop out: Bowflex. They released the following statement:

"We have requested that Fox News remove our ads from airing in conjunction with 'Tucker Carlson Tonight' in the future," a spokesperson for parent company Nautilus said.

In total, so far there have been four advertisers to leave. Just go ahead and add the Smile Direct Club to that list. And, Monday is just the second business day after Tucker made the remark. Expect more to follow.

Instead of apologizing, though, Tucker has done the opposite. He's doubling down.

“We're not intimidated,” he said. “We plan to try to say what’s true until the last day. And the truth is unregulated mass immigration has badly hurt this country's natural landscape.”